Sunday, October 7, 2007

1983. BORN IN KONA. HOW IT ALL BEGAN.

As I'm sure you've heard, Zoot Sports was the first triathlon brand, born in Kona, in 1983.

A very special woman, and athlete named Christal Nylin, created the first Zoot Triathlon Suit. Christal had noticed too many triathletes using transition areas as "changing" areas, and was driven to find a solution for this. And she did.

Chrystal's first Zoot Shop was located next to Huggo's, and was a favorite place for triathletes to have their race uniforms custom-designed by Christal...however, Christal asked for one thing: She needed to spend 30 minutes with that Ironman athlete and learn his or her personality so she could design the tri suit accordingly.

25 years later, we continue to do the same for our athletes, as illustrated by Sam's custom racesuit for Kona. You can learn more about the making of Sam's uniform at: http://www.zootsports.com/ . You can also read a brief Q&A with Sam, as she prepares for the big dance on the Queen K.

This week in Kona, Zoot Sports will return to this special location, in front of Huggo's and bring you great surprises, from Test Rides of our 2008 ULTRA Footwear line to the opportunity to personally meet Christal Nylin, the week will be an exciting one and we look forward to having you join us.

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